Welcome to EDGE2010! This seminar is organized by HHÅA alumni for HHÅA alumni. This year we are proud to present the following speakers:
Jeff Stamp brings to the seminar his insights from his years working with world-wide successful brands and his experience in bringing out the creative best in both business professionals and university students.
Timo Ketonen will talk about reengineering business models in a media industry in change. Talking on the topic “Business as usual – or maybe not” Timo Ketonen will focus on media convergence and its effects on marketing and media.
Alf Rehn will talk on "Brands – Out Of Control!", where he'll address the problems of marketing as usual in a world of freaks, fans, fabbers and the rest of us. By highlighting how strategy needs to change in an age of participation, Alf teases out a vision of tomorrow's business.
Presented in Turku, Finland at Åbo Akademi.
Download the flyer here.
Download the press coverage here.
